AUTHENTIC BEAUTY CONCEPT X EDITED
We believe in creating hair with purpose, so when it came to finding the perfect fashion partner for a collaboration, we wanted to choose a brand with a similar outlook. The Berlin-based fashion label EDITED, founded in 2014, uses carefully selected materials to create modern styles with a sustainable approach, designed by an international creative team. EDITED is loved for collections which fuse trend-led elements with classic cuts, for timeless pieces that become wardrobe staples. The brand is also increasingly using certified sustainable fabrics, and has established safe and equitable working conditions during manufacture.
The premise of a more responsible future of fashion and versatile approach to design resonates with the mindful approach we take towards hair – which is why we’re so delighted to have collaborated with EDITED on a limited-edition trio of scrunchies for summer: it’s the perfect hair affair.
Crafted from 100% recycled polyester, the scrunchies are available in three designs, inspired by the fabrics and prints in EDITED’s latest collection, ‘Off Shore’. Choose from bold stripes, an abstract swirl print or all-over colour as the perfect finishing touch to your summer hair looks – from chic chignons to breezy braids and buns. As well as being a gentler way to wear your hair – with no tight pulling or snagging – the limited edition scrunchies look great as an additional accessory on your wrist too! Tap into our combined worlds, and experience some of the design elements that have made EDITED so beloved amongst influencers, editors, and style icons across the globe.
From beachside boho looks to sundowner style, we can’t wait to see how you incorporate our scrunchies into your holiday wardrobe. Head over to our social media to be inspired with new ways to wear them – and to show us how you’re styling yours.
Scrunchies available exclusively at EDITED stores, and in Authentic Beauty Concept salons.
An elegant pull-through ponytail that can also be worn as a loose, low bun. To inspire individualism, this look features two of our limited-edition scrunchies, created in collaboration with EDITED. Styled by Advocate Juliette den Ouden with: Indulging Fluid Oil, Solid Pomade and Working Hairspray.
A beautiful boho braid, teased and tousled into an undone bun. This look features our limited-edition ‘swirl’ scrunchie, created in collaboration with EDITED. Styled by Advocate Juliette den Ouden with Indulging Fluid Oil, Nude Powder Spray & Airy Texture Spray.
An effortless sundowner style that's both simple and relaxed. Styled by Advocate Juliette den Ouden with our Dry Texture Spray, Nude Powder Spray and Working Hairspray, this high ponytail showcases our limited-edition 'swirl' scrunchie, created in collaboration with EDITED.